Dawn DeVries Sokol


{To all the magazines I ' ve loved before}

As a former magazine art director and now book designer, I've always looked at magazines for inspiration. The magazine industry, as we all know, is a very unforgiving one. It's difficult to make a profit. And many magazines fold within a year or two. Of course, it takes about two to three years just to make it in the magazine industry. Patience is a must.

Recently, I discovered that one of my latest finds in magazines is shutting it's doors. Scrapbook Answers, a magazine that touched on all aspects of scrapbooking, is no more. The November issue is it's last, so you better hurry to your local newsstand and snag one. They also published Scrapbook Answers Holiday Crafts Superguide, which I found recently. Scrapbook Answers always included a disc of digital goodies. It had wonderful thorough reviews of products and great articles, like different ways to use watercolors and what results you'd get from which pens. The magazine's parent company, Future, which, by the way, has the motto "Media with Passion", (at least it isn't "Media with Compassion") decided that it just wasn't making enough money off the magazine. They had just celebrated their one-year anniversary.

I've had other favorites hit the dust. When I first started art directing, there was a publication called Rocky Mountain Magazine, of which I bought the first three issues (it was a quarterly) and then decided to subscribe. Then I heard it was no more. This magazine was a wonderful source of inspiration for me, since it encompassed outdoor living and I was art directing a little mag called Arizona Adventure, another outdoor publication. At the time, I read it like it was the Bible...

This summer, I heard that Martha Stewart would no longer be publishing Kids. Eeeekk! I loved that magazine! Now, I DON'T have kids, and I coveted this publication. It had SO many great ideas. And I had gotten my mom a subscription, too. She loved it as well. Shame on you, Martha! This was a wonderful publication...

I know it probably sounds crazy, but I just have a difficult time saying good-bye to these magazines. They become a part of me, a source of inspiration, a visual feast that I look forward to seeing in new form every month. I guess it's the way of the industry, which I have to accept, but probably never will.

So, I say: Look at magazines for inspiration and to learn new things. But don't get too attached. They may be pulled from you in the blink of an eye.